Megan Forg Consulting George, Western Cape, South Africa
Oct 19, 2018Permanent
Marketing Manager – Senior Location: George, Western Cape Salary: Highly Negotiable About the Role: Opportunity available for a Senior Marketing Manager to step into a young, dynamic marketing team in the South African insurance space. The ideal candidate will be able to strike a balance between being a creative force, a team player/coach and a results-driven executive. Requirements: B.Com Marketing, Business or equivalent. 5 years’ experience in a senior management position. Exposure to all forms of media channels e.g. television, print, radio, outdoor, digital, direct marketing. A proven track record of successfully managing a substantial budget. Experience in Financial Services/FMCG/Retail environment in a marketing and brand management capacity. Duties: Lead the development of marketing and content strategies and align company-wide messaging in support of the business’ overall objectives. Plan and oversee the brand's advertising and promotional activities including tv, radio, print, digital, events and partnerships etc. Work with the team to develop and execute a comprehensive supporting content strategy and work directly with influencers, partners, media contacts and other relevant third-parties to distribute our original content to new audiences. Use data to optimize all campaigns (including above-the-line) for maximum performance in terms of cost per lead and cost per sale. Manage the overall PR strategy and identify opportunities for the brand to become a greater part of public discourse relating to key strategic topics. Research, analyse and monitor the market to identify key competitor movements and identify new relevant opportunities. Manage external advertising and PR agencies to drive the specialized marketing initiatives. This includes briefing on campaigns and facilitating the activities all the way through to final creative. Actively managing performance and fee structures of any external agency’s performance. Work closely with the media planners and buyers to ensure the optimal performance of the above-the-line campaigns. Work with the internal creative team to brief and approve copywriting, design, layout, and production of promotional materials. Be accountable for the performance of all marketing activities and closely control spend in accordance with the annual marketing budget. Prepare detailed reports on performance. Actively develop and mentor the rest of the team and find ways of facilitating consistent improvement within the department.