Display Media Manager

  • Megan Forg Consulting
  • Rondebosch, Cape Town, South Africa
  • Sep 04, 2018
Permanent Advertising Marketing

Job Description

Display Media Manager – Programmatic Advertising

 

Location: Rondebosch, Cape Town

Salary: Negotiable

 

About the Role:

The main role of the campaign manager is to implement and optimise display advertising campaigns across various platforms. We use Doubleclick Advertising Solutions and Traders are responsible for campaign implementation, optimization and analysis.  Your secondary function is managing and mentoring the Display & Search team.

 

Requirements:

5+ years’ relevant experience

Solid understanding of the display space, including traditional reservation buys and real time bidding.

Experience of running programmatic campaigns, developing strategies, optimising for performance, and developing and reporting back insights to clients

Expertise in DSP and ad serving technologies, preferably DoubleClick Campaign Manager and DoubleClick Bid Manager

Comfortable working with data (1st & 3rd party) to drive insights and recommendations

Experience in implementing & managing Re-marketing campaigns is advantageous.

Able to work very accurately with numbers

Able to work on own initiative, prioritise workload and juggle multiple tasks

Excellent administrative, communication and time management skills

Advantageous:

Experience managing Search (GDN / PPC) campaigns

Doubleclick Bid Manager (DBM) knowledge & experience

Doubleclick Stack knowledge / experience

Experience running eCommerce / Retail campaigns

Good knowledge of Digital Marketing Landscape

 

Duties:

Pre-launch brief & strategy discussion

Programmatic Inventory research, client research, competitive landscape analysis

Overall account creation & set up

Define and maintain audience strategy & data

Ongoing optimisation & strategic feedback

Performance - Ensure campaign targets are met (e.g. CPA / ROAS)

Job Level

Skilled

Salary Range

Negotiable