Senior PPC Campaign Manager

  • Megan Forg Consulting
  • Plumstead, Cape Town, Western Cape, South Africa
  • Mar 16, 2017
Permanent Advertising Marketing Media / Journalism

Job Description

Senior PPC Campaign Manager

Location: Plumstead, Cape Town

Salary: Negotiable

 

About the Role:

We are looking for an individual with significant experience running and optimising search PPC and display campaigns. Specialise in running search engine marketing campaigns, informative web analytics implementations/analysis and data driven conversion optimisation.

 

Requirements:

Graduate degree

Two to three+ years' experience in running medium to large scale search and display PPC campaigns

Account Management experience - must be good with clients

Up-to-date with international best practices and knowledge on search marketing industry

Proficient with Excel

Structured and customer-oriented working style

Strong research and reporting skills

Excellent English verbal and written communication skills

Ability to work on multiple accounts and campaigns

Ability to work well under pressure

Passionate about PPC and internet marketing in its entirety

Advantageous:

Facebook PPC campaign management

DoubleClick or any other RTB platform

Management experience

 

Duties:

Set up, manage and optimise PPC campaigns for the client portfolio, including search, display and YouTube marketing campaigns on Adwords and Facebook platforms

Account management, directly interact with client regarding their requirement

Perform keyword research and competitor analysis

Constantly work to meet client targets and conversion rates

Optimise key components once a campaign has launched

Offering best insight to clients to grow and optimise campaigns

Feedback on banner design and campaign messaging for best results

Provide PPC audits, analysis and recommendations in coordination with elements and structure of websites and web pages

Create detailed in-depth PPC campaign performance reports

Stay up-to-date with the latest trends and changes with SEM, algorithm updates and changes to major search engines

Job Level

Skilled

Salary Range

Negotiable